FOR THE PRESS:

Dr. Pam Rutledge is available to reporters for comments on the psychological and social impact of media and technology on behavioral and consumer trends. pamelarutledge@gmail.com

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CBS News: Dr. Pam Rutledge on the power of social media influencers

Stories Are Key to Connection

Stories have the power to inform and persuade. They connect people, bridge gaps, and can literally change the world. Telling stories is how we explain cause and effect--the reasons 'things happen.' The stories we tell in the next year will dictate how well we, as individuals and a society, recover from the pandemic. Read more about the psychological power of stories.

Personas Capture Mindsets & Emotions

A persona is a model or archetype of your customer that represents a set of behavioral patterns, goals, attitudes, needs, and values. They help you develop empathy and see your customers as people, not as numbers. A persona-based strategy will let you create strategies that get your customers' attention, trigger their emotions, build trust and create meaning. This is the essence of audience engagement. Read more.

The Power of Social Networks: What Maslow's Hierarchy Missed

Our understanding of Maslow’s model misses the mark in a very fundamental way. It doesn’t give enough credit to the role of social connection. See the article here.

SELECT PUBLICATIONS

In Search of the Hero: Qualitative Analysis of Audience Response to the Predator Trailer. In K. Shackleford & K. Walker (Eds.), Real Characters.

Transmedia Psychology: Creating Compelling and Immersive Experiences. In M. Freeman & R. R. Gambarato (Eds.), Routledge Companion to Transmedia Studies. London: Routledge.

Positive Media Psychology. In J. Van den Buick (Ed.), The International Encyclopedia of Media Psychology. New York: Wiley-Blackwell.

Exploring Positive Psychology: The Science of Happiness and Well-being, co-authored by Dr. Erik M. Gregory and Dr. Pamela Rutledge.