Social media tools are a great way to get to know your audience better and for less expense, than you ever have before. Yet, social media tools seem to change... read more →
A version of this post appeared in my blog Positively Media on Psychology Today. There's a lot of buzz about entrepreneurship right now. This is especially obvious if you hang... read more →
There's an article on on ABS/CBN news site (Do social networks like Twitter belong in media?) discussing, among other things, the business models of social media, if it's possible to... read more →
I will be teaching Social Media & Audience Profiling next week in the UCI Extension Business School. As part of the course materials, I made a PowerPoint presentation explaining some... read more →