What does it mean when we have real time on-demand information? It means there is no longer an information shortage. We have more information that we know what to do... read more →
A story is the center of every successful social media marketing campaign. Effective campaigns are not about the tools. They are about substance. Stories provide an authentic human experience that... read more →
As I wrote in my last post "Transmedia Storytelling: The Reemergence of Fundamentals", Transmedia storytelling is very exciting, but it isn't new. It is the ultimate mashup of ancient traditions... read more →
Calling all mystery buffs: thanks to Transmedia producer Robert Pratten and colleagues, you can experience a transmedia Crime Mystery. Transmedia stories usually make us think of major franchise efforts, such... read more →
Transmedia storytelling is one of the most exciting developments to hit entertainment, branding, marketing, and advocacy in the last few years. Transmedia storytelling is a ‘story experience’ both for—and with—an... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.