Transmedia storytelling is one of the most exciting developments to hit entertainment, branding, marketing, and advocacy in the last few years. Transmedia storytelling is a ‘story experience’ both for—and with—an... read more →
Amazon succeeds because their strategy catches the psychological fundamentals that drive consumer behavior, not short-term infatuation with bells and whistles. When the iPad came out, many sounded the death knell... read more →
Welcome to the New Year. A time of big resolutions; or, as my colleague Pam’s seven-year-old daughter once said: revolutions. Every event has a word. The word for New Year’s... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.