A persona is an embodiment of the consumer’s story. Every individual has a story. It is how we make sense of the world and how we decide what products to... read more →
Brand psychology looks at brands as symbols of meaning. They are a social contract, promising values and experience. The brand values and promise are encapsulated in the stories we tell about... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.