Apps like Life360 and FindMyFriends are digital monitoring tools that let users see the location of family, friends or anyone, really, who agrees to allow you to track them. Life360... read more →
Why do parents share or overshare details about their lives and kids' lives online? It’s a combination of pride, joy, identity and social validation. And without attention to privacy settings,... read more →
A persona is an embodiment of the consumer’s story. Every individual has a story. It is how we make sense of the world and how we decide what products to... read more →
Brand psychology looks at brands as symbols of meaning. They are a social contract, promising values and experience. The brand values and promise are encapsulated in the stories we tell about... read more →
The public feud between beauty Influencers Tati and James Charles shows the power of conflict in brand storytelling Influencers are increasingly making their mark and it’s no longer just the... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.