Throughout its history, Apple has sold identity, not products Message color has become a social categorization tool used to define “in” vs. “out.” Biologically and psychologically, people instinctively want to... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands. pamelarutledge@gmail.com
Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.