Takeaways: Young Influencers don't have any relevant experience understanding influence or managing fame Gen Z and Millennials relate more to Influencers than to traditional celebrities Parasocial attachment increases an Influencer's... read more →
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
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- Home
- Blog
- About
- Consulting
- Story Power
- In the News
- Resources
- Events & Podcasts
- Contact
Archive for August 2023
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FOR THE PRESS
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands. pamelarutledge@gmail.com
CONSULTING PROJECTS
Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.
- Parenting in a Digital World webinar series
- Persona Development for audience segmentation
- Fan and Audience Engagement: Identifying audience narratives to satisfy needs
- Brand Storytelling: Supercharging brand meaning
Content copyright Pamela Rutledge 2022.