Brands can learn from the way fans used social media to construct and spread archetypal narratives. Depp's fans embraced their campaigns, far outweighing Heard's supporters in emotion and persistence. The... read more →
Toxic positivity is trending across social media. In times of stress, denying negative emotions and experiences makes things worse, not better. KEY POINTS The “good vibes only” trend on social... read more →
The courtroom drama of Depp vs Heard is ugly, but nothing compared to the vitriol on social media, as fans pick sides. Depp vs Heard defamation suit has doubled the... read more →
Parents worry about kids and social media. Snapchat is one of the most popular with kids and confusing for parents. Here are some of their questions. Kids are drawn to... read more →
Several elements contribute to an Influencer’s ability to persuade and engage. We've always had celebrity endorsers and fans who love them, but it was much more mediated. With influencers, the... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.