What do the changes of 2020--new technologies, a pandemic, social conflict, and new data restrictions on the horizon--signal for the next few years? When it comes to building and communicating a brand, change is the only constant, but 2020 was a doozy. It's important to continually think about the impact... read more →
Mar
13
Mar
04
Don’t agree with them? Find them offensive? Don’t like them? Cancel them! Cancel culture is pervasive. Publicly ‘canceling’ or calling out someone for words or actions that you find offensive, disagree with, or just plain don’t like is everywhere. It can be simple finger-pointing or a coordinated demand for retribution... read more →
Feb
27
Sadfishing is posting emotional or dramatic personal content to gain sympathy or attention from the online community. Sadfishing is a relatively recent term, but fishing for sympathy on and offline is not new behavior. The Boy Who Cried Wolf from Aesop's fables was sadfishing when he tricked the villagers into... read more →