Apr
27
KEY POINTSDark Triad personality traits including entitlement, deception, lack of empathy, and manipulation are common among reality TV characters.Dark Triad traits are also associated with con artists. On realiy shows, manipulation and self-interest attract viewers because conflict activates emotion and drama.Brands should be cautious about who they choose to represent...
read more →
Apr
07
Overview Clubhouse is the ‘app du jour.’ A throwback, it is audio-only for drop-in discussions, serendipitous meetings, and eavesdropping without shame. Invitation- and IOS-only, exclusivity, celebrity, and FOMO fuel its appeal; voice transmits emotion without the distraction of video, creating a sense of intimacy. Popular with marketers and Influencers, there...
read more →
Apr
01
Social media fame is more fragile than celebrity built on talent over time. Influencers' success relies less on their content and more on their ability to maintain an emotional connection with their fans. Fans are fickle at the best of times. Generalized COVID anxiety and hypersensitivity to social issues make...
read more →
Mar
13
What do the changes of 2020--new technologies, a pandemic, social conflict, and new data restrictions on the horizon--signal for the next few years? When it comes to building and communicating a brand, change is the only constant, but 2020 was a doozy. It's important to continually think about the impact...
read more →
Mar
04
Don’t agree with them? Find them offensive? Don’t like them? Cancel them! Cancel culture is pervasive. Publicly ‘canceling’ or calling out someone for words or actions that you find offensive, disagree with, or just plain don’t like is everywhere. It can be simple finger-pointing or a coordinated demand for retribution...
read more →
« Previous Page — Next Page »
