Aug
19
“Internet Addiction” isn't a real thing. Yet, Sen. Josh Hawley is flogging his legislation as a cure to this scourge. This is fear tactics at their worst, amplifying uncertainty and anxiety and using social media and tech companies as the new strawmen to rally fearful voters behind a cause. In...
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Aug
16
Apps like Life360 and FindMyFriends are digital monitoring tools that let users see the location of family, friends or anyone, really, who agrees to allow you to track them. Life360 is like FindMyFriends on steroids, with the potential to track cell phone battery life, location history, and with a subscription,...
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Aug
12
Why do parents share or overshare details about their lives and kids' lives online? It’s a combination of pride, joy, identity and social validation. And without attention to privacy settings, image content and boundary violations, maybe a little thoughtlessness or recklessness thrown in for good measure. Parents and grandparents have...
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Jul
18
A persona is an embodiment of the consumer’s story. Every individual has a story. It is how we make sense of the world and how we decide what products to use, what organization to join and what ideas to embrace. Your story and your customer’s story are different. Building a...
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Jul
18
Brand psychology looks at brands as symbols of meaning. They are a social contract, promising values and experience. The brand values and promise are encapsulated in the stories we tell about a product, service or experience. Brands are narrative representations of expectations, beliefs and assumptions that live in the mind of the consumer. A...
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Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.