Mar
11
We are awash in technophobia. Social technologies are currently taking the blame for a range of sins, from undermining democracy to destroying personal relationships. Can social media be problematic? Absolutely. But here’s the bottom line. It’s not going away. The solution isn’t to run for the hills. It’s for each...
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Nov
17
Instagram is a great place to get holiday ideas. It’s also a great place to go if you want to beat yourself up about the holidays you think you should have, but can never quite manage. If you find yourself dreading the holidays, even while you’re putting cranberries, mistletoe, felt,...
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Jul
04
Pew Research just released a report on Digital Life. I'm generally a 'glass-half-full' person when it comes to technology. I recognize that, like any tool, the impact is related to how you use it (good or bad). There is so much potential in digital connectivity that we overlook, from economic development...
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Jul
02
Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning for the brand’s customers. Doing this well is a long game, not a flash-in-the-pan campaign, that must reflect the values...
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Mar
30
If we look back on the use of social media analytics in Obama’s elections, we might well ask, how is what the Trump campaign tried to do with the research firm Cambridge Analytica any different? Is this about Cambridge Analytica's violation of Facebook policy or is this a bigger deal than that? Whatever the...
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Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.