As I wrote in Part 1, apps can be very effective tools to support weight loss, but there is some work you need to do first: make a commitment, visit your doctor or a nutritionist to get a good sense of a healthy diet plan and reasonable weight loss goals... read more →
May
17
May
17
There are many apps designed to help people lose weight. The bad news is that it takes more than a cool app to do so. Weight loss is about sustainable behavior change and it requires emotional and cognitive commitment. The good news is that apps are, in fact, very cool... read more →
Apr
27
I had 47 emails in my inbox this morning, not counting what Gmail and Mac Mail managed to filter out into spam, listservs, Google Alerts and ads. That’s pretty typical for a Friday. Saturdays have a lot less, leaving me feeling both relieved and anxious that something maybe didn’t get... read more →
Apr
24
We should expect all candidates to be investing heavily in social media . Why? Because social media isn’t just the NEW way to campaign; it’s THE way to campaign these days. Here are five reasons why. 1. Lack of a strong social media presence makes a candidate seem old-fashioned and out... read more →
Apr
19
Every brand has a story--every brand, service, cause or idea was started because somebody, somewhere had a flame coming out of their you-know-whats that inspired them to do the work, to get up early and stay late and push through to turn an idea into a reality. Every brand was... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.