The 2008 Obama Presidential campaign made history. Not only was Obama the first African American to be elected president, but he was also the first presidential candidate to effectively use social media as a major campaign strategy. It’s easy to forget, given how ubiquitous social media is today, that in... read more →
Jan
25
Jan
19
Moving on emotionally after a break-up is hard, with or without social media. But the easy access and speed of social media sites, like Facebook, can make it easier to torment yourself and harder to move on. When relationships don’t go as we expected, planned or hoped, we want to... read more →
Jan
18
In spite of Facebook’s prominence in the social media ecosystem, Twitter is becoming a central source for breaking news. From natural disasters to political campaigning, Twitter delivers real time messaging that have a sense of immediacy. But the characteristics of Twitter also open the doors to a new type of... read more →
Dec
20
The Sandy Hook tragedy has created an avalanche of response across social media. The senseless violence has so outraged and shocked people that is has turned observers into advocates and supporters. Whether it’s showing support, lobbying for gun control, promoting mental health initiatives or calling for school lockdowns, people who... read more →
Dec
01
Some celebrities are masters at using Twitter to build a fan base. Others, like Chris Brown, suffer from not understanding the potential impact of failing to think first, tweet second. Social media give celebrities great platforms for building a fan base. They have wide distribution as messages move across networks. ... read more →