Nov
21
Transmedia storytelling is rapidly becoming the new ‘must have’ in marketing and entertainment. Its adoption is slowed, however, by the confusion over what exactly it is. Like most things, there are lots of definitions, but with transmedia storytelling, it’s easy...
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Nov
17
Social media has redefined "participatory" in all kinds of ways. Social technologies and easy-to-use tools have changed fundamental assumptions about how we interact with everything, not just each other. It's time we get used to the idea that kids these days think media is for interacting and not watching. Parents...
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Nov
08
Maslow’s hierarchy of needs model, developed in 1948, resonated across many disciplines, from business, technology and education to its field of origin, psychology. It spoke to potential and to positive conceptualizations of human motivation. As popular and widely applied as this model has been, however, insights from the use and...
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Oct
24
Hollywood's remake of the film from the bestseller "The Girl with the Dragon Tattoo"is scheduled for release just before Christmas. It comes on the heels of the 2009 Swedish film versions of the Stieg Larsson's Millenium Triology*. While not exactly family fare, I loved Larsson's books and I'm not the...
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Oct
21
We need a new name for 'transmedia storytelling'. It seems like all the excitement about big transmedia storytelling projects has made it the buzz term du jour. But somehow, in all that excitement, the fundamentals have become obscured. It's important to remember that in 'transmedia storytelling,' that 'transmedia' is an...
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Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.