Jan
07
Transmedia storytelling is one of the most exciting developments to hit entertainment, branding, marketing, and advocacy in the last few years. Transmedia storytelling is a ‘story experience’ both for—and with—an audience that unfolds over several media channels. This is a big deal for two reasons. First, it represents the continuing...
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Jan
03
Amazon succeeds because their strategy catches the psychological fundamentals that drive consumer behavior, not short-term infatuation with bells and whistles. When the iPad came out, many sounded the death knell for the Kindle. You have to admit, the iPad was, and still is, pretty slick, and on first appearance, Kindle's...
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Jan
01
Welcome to the New Year. A time of big resolutions; or, as my colleague Pam’s seven-year-old daughter once said: revolutions. Every event has a word. The word for New Year’s is change. We’re going to change the way we eat, exercise, play with the kids, talk to our bosses. Last...
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Dec
31
By Bonnie Buckner and Pamela Rutledge Previously published on Psychology Today’s “Positively Media.” In the last post New Media IS the New Museum, part 1, we wrote that Arianna Huffington overlooked two important points about the role...
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Dec
30
By Pamela Rutledge and Bonnie Buckner Previously published on Psychology Today's "Positively Media." In her recent post Museums 2.0: What Happens When Great Art Meets New Media?, Arianna Huffington, though normally an enthusiastic supporter of new media, expressed misgivings about museums adopting social media. We believe that she misses some...
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Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.