Prosocial Augmented Reality: Celebrating Youth Achievement Where you look matters. Media producers count eyeballs and show you what you will watch. Let’s celebrate achievement, such as the fifth grade chorus from Staten Island, instead of spending our time and money consuming media about outliers, like LeBron James’ basketball contract, or... read more →
Jul
26
Jul
26
Where you look matters. Media producers count eyeballs and show you what you will watch. Let’s celebrate achievement, such as the fifth grade chorus from Staten Island, instead of spending our time and money consuming media about outliers, like LeBron James’ basketball contract, or irresponsibility and bad behavior, like Lindsay... read more →
Jul
22
I received the following thoughtful question: Human factors are investigated under the scientific discipline called Ergonomics for comprehending human cognition, or the brain system, in order to design information systems within human factor limitations. How are ergonomics and media psychology related? Human physiology and cognition are obviously central issues to... read more →
Jul
06
This Cisco ad captures what I hope media can do to bring countries and cultures together: linking people, especially children, real time. There's no reason, given the technology today, that we should be so ignorant of others. That ignorance fuels the belief that our way is the only way--and... read more →
Jul
06
I'm still waiting for my iPhone 4 to ship. I do have some trepidations because 1) I hate to be a guinea pig with the first generation of any technology, and 2) I'm hearing stories about AT&T problems (how can a phone designed for AT&T have problems with their network?... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.