AR has lots of benefits, such as portability, interactivity, and personalization. But an under appreciated feature is that it can be a stealth contributor to cultural literacy while it pushes a marketing agenda. By including the arts and other cultural offerings and previews in the line-up of “attractions,” AR has... read more →
May
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May
23
Taking AR to a whole new level, gesture interfaces allow the user to participate in the AR experience. http://www.switched.com/2010/05/21/colorful-gesture-interface-gloves-look-like-an-80s-throwback/
May
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Previously published in Psychology Today "Positively Media." When you see the headlines about social media addiction, take a deep breath. Exhale. I know this sounds radical, but don’t go by the news articles. Find the actual study and read it. Don't just read the results; see how the researchers define... read more →
May
22
Published Previously on Psychology Today "Positively Media" What is the media we love to hate? Right now, it's social media. As a society, we hate pretty much anything new or that we don’t understand. I’m sure the mass media execs and video game developers are beside themselves with glee to... read more →
May
21
I love augmented reality (AR)*. I love the unseen potential and the mind warp of converging realities. While I readily confess to being a tech-nerd, I am not particularly well-versed at the really technical end that drives all this new technology. I have been trying to figure out an easy... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.