However you come out on the politics of the “to-fund or not-to-fund” ACORN (Association of Community Organizations for Reform Now) issue, the radical change in House and Senate’s support for funding of the organization (or defunding as the case may be) is an excellent example of the impact of new... read more →
Sep
18
Aug
10
Trends matter in audience profiling. Even a social or politically-based trend impacts messaging on a micro-level. Some trends are more directly applicable to audience profiling than others depending upon what audience you are trying to reach. Social trending is particularly important because it sets the tone and context of how... read more →
Jul
24
Social media tools are a great way to get to know your audience better and for less expense, than you ever have before. Yet, social media tools seem to change overnight. As Heidi Klum says on Project Runway, “One minute you’re in, the next, you’re out.” For social media marketers,... read more →
Jul
16
A version of this post appeared in my blog Positively Media on Psychology Today. There's a lot of buzz about entrepreneurship right now. This is especially obvious if you hang out on LinkedIn, Twitter, or cruise the Ning social networks. It is not surprising, given the amount of people looking... read more →
Jul
13
There's an article on on ABS/CBN news site (Do social networks like Twitter belong in media?) discussing, among other things, the business models of social media, if it's possible to monetize Twitter, and whether or not Murdoch will invest in Twitter after MySpace. About 3/4 of the way down the... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.