Aug
08
Takeaways: Young Influencers don't have any relevant experience understanding influence or managing fame Gen Z and Millennials relate more to Influencers than to traditional celebrities Parasocial attachment increases an Influencer's persuasiveness because they feel like a friend This is not about parenting, it's about digital literacy so kids are less...
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Jun
30
Where's the empathy? Totally missing. It couldn't compete with the entertainment value of the Titanic, a lost sub, and wealthy explorers. It made too good a story for social media to resist.\ KEY POINTS Disasters capture attention but stories keep us coming back. The Titan incident had all the elements...
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Jun
30
Chance, community, and nostalgia make box breaks a Vegas-style hobbyist’s dream. But is it gambling? KEY POINTS Practical and psychological factors make live-streamed box breaks compelling. Nostalgia and community amplify the meaning assigned to sharing trading cards. Live streaming and the chance of getting a valuable card to increase the...
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May
05
Laws to regulate social media use by kids are popping up everywhere. Unlikely to achieve their stated goals, they may even cause harm by leaving our kids less prepared for their digital world. If legislators really wanted to help kids, they would fund digital literacy programs that teach critical thinking...
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Mar
07
Wealth, murder, and abuse of privilege, the Murdaugh Murders had it all--a sensational true crime story with a moral that reeled us in. The Murdaugh case had the appeal of true crime amplified by wealth and privilege True crime can increase perceptions of efficacy by providing strategies for protection and...
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Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.