Jun
08
Brands can learn from the way fans used social media to construct and spread archetypal narratives. Depp's fans embraced their campaigns, far outweighing Heard's supporters in emotion and persistence. The memes, fancams, and tweets could not help but influence how the public and press talked about the trial. Nothing sells...
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May
29
Toxic positivity is trending across social media. In times of stress, denying negative emotions and experiences makes things worse, not better. KEY POINTS The “good vibes only” trend on social media turns positivity toxic.Pushing "positive vibes" can make people feel inadequate, shamed and isolated.Brands contribute by monetizing only ‘positive’ social...
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May
03
The courtroom drama of Depp vs Heard is ugly, but nothing compared to the vitriol on social media, as fans pick sides. Depp vs Heard defamation suit has doubled the ratings of Court TVStans (stalker+fan) have flooded social media with toxicity and threatsSocial media memes and hashtags simplify and frame...
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May
03
Parents worry about kids and social media. Snapchat is one of the most popular with kids and confusing for parents. Here are some of their questions. Kids are drawn to apps where they can connect easily with friends without being spied on by parents.Social media apps are designed to be...
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Apr
07
Several elements contribute to an Influencer’s ability to persuade and engage. We've always had celebrity endorsers and fans who love them, but it was much more mediated. With influencers, the connection is more personal because on social media, the Influencer can look right into the camera and make virtual eye...
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Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.