Pew Research just released a report on Digital Life. I'm generally a 'glass-half-full' person when it comes to technology. I recognize that, like any tool, the impact is related to how... read more →
Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning... read more →
If we look back on the use of social media analytics in Obama’s elections, we might well ask, how is what the Trump campaign tried to do with the research firm Cambridge... read more →
The classic story of Ferdinand the Bull has been expanded into a new animated film due to be released by Fox in December. It’s family friendly and has a great... read more →
Widespread and anxious reactions to statements like Trump’s fire and fury spread fast across the Twittersphere. We can’t blame Twitter alone for the far-reaching impact of this kind of news. ... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.