Obama was the classic Underdog archetype. Social media wasn’t his communications vehicle, it was part of his story. People ask if Hillary Clinton will have a social media advantage because Obama... read more →
Q: Are dynamic storytelling and transmedia storytelling the same thing? A: Dynamic storytelling, used in the context of the Coca Cola initiative, is storytelling designed to adapt to social-connected multi-platform... read more →
According to UK journalist Mark Simpson, metrosexuals—a term he originated to describe single, urban young men with disposable income, hair gel and designer duds--are boringly normal and spornosexuals, the new, second... read more →
Recently I wrote a post on Psychology Today wondering why the selfie phenomenon hadn’t been embraced by brands. Selfies capture an authentic moment because it does something that we haven’t... read more →
An article on Entrepreneur.com "In This Economy, Everything's (Re)Negotiable" got me thinking about how hard it is to make changes in a business. Aside from contracts and other commitments, it's... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.