We are awash in technophobia. Social technologies are currently taking the blame for a range of sins, from undermining democracy to destroying personal relationships. Can social media be problematic? Absolutely. ... read more →
Instagram is a great place to get holiday ideas. It’s also a great place to go if you want to beat yourself up about the holidays you think you should... read more →
Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning... read more →
If we look back on the use of social media analytics in Obama’s elections, we might well ask, how is what the Trump campaign tried to do with the research firm Cambridge... read more →
Widespread and anxious reactions to statements like Trump’s fire and fury spread fast across the Twittersphere. We can’t blame Twitter alone for the far-reaching impact of this kind of news. ... read more →