Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning... read more →
If we look back on the use of social media analytics in Obama’s elections, we might well ask, how is what the Trump campaign tried to do with the research firm Cambridge... read more →
The classic story of Ferdinand the Bull has been expanded into a new animated film due to be released by Fox in December. It’s family friendly and has a great... read more →
Widespread and anxious reactions to statements like Trump’s fire and fury spread fast across the Twittersphere. We can’t blame Twitter alone for the far-reaching impact of this kind of news. ... read more →
Do young people feel the need to be “selfie-ready”? Before you go to the knee-jerk ‘yes,’ it’s important to separate out the developmental drives of young people—including a craving for... read more →