Key Points #GirlMath is a popular TikTok trend, rationalizing spending purchases with irresponsible logic Mental accounting provides the theoretical logic for the human tendency to subjective value money #GirlMath glorifies... read more →
Takeaways: Young Influencers don't have any relevant experience understanding influence or managing fame Gen Z and Millennials relate more to Influencers than to traditional celebrities Parasocial attachment increases an Influencer's... read more →
Chance, community, and nostalgia make box breaks a Vegas-style hobbyist’s dream. But is it gambling? KEY POINTS Practical and psychological factors make live-streamed box breaks compelling. Nostalgia and community amplify... read more →
Laws to regulate social media use by kids are popping up everywhere. Unlikely to achieve their stated goals, they may even cause harm by leaving our kids less prepared for... read more →
Wealth, murder, and abuse of privilege, the Murdaugh Murders had it all--a sensational true crime story with a moral that reeled us in. The Murdaugh case had the appeal of... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.