As I wrote in my last post "Transmedia Storytelling: The Reemergence of Fundamentals", Transmedia storytelling is very exciting, but it isn't new. It is the ultimate mashup of ancient traditions... read more →
Calling all mystery buffs: thanks to Transmedia producer Robert Pratten and colleagues, you can experience a transmedia Crime Mystery. Transmedia stories usually make us think of major franchise efforts, such... read more →
Transmedia storytelling is one of the most exciting developments to hit entertainment, branding, marketing, and advocacy in the last few years. Transmedia storytelling is a ‘story experience’ both for—and with—an... read more →
Amazon succeeds because their strategy catches the psychological fundamentals that drive consumer behavior, not short-term infatuation with bells and whistles. When the iPad came out, many sounded the death knell... read more →
Welcome to the New Year. A time of big resolutions; or, as my colleague Pam’s seven-year-old daughter once said: revolutions. Every event has a word. The word for New Year’s... read more →