By Pamela Rutledge and Bonnie Buckner The Levi’s Go Forth/We Are All Workers Campaign has focused a lot of attention on the town of Braddock, PA. Levi’s uses Braddock to... read more →
Colleague and friend Brad Morstad submitted this video, called "The Message" to TED. It speaks directly to the major themes at A Think Lab: the seismic shifts in culture and... read more →
Whether or not Egyptian President Mubarak steps down as protestors demand, it's clear that Egyptian society has undergone a cataclysmic shift. Much of this shift is due to the connectivity... read more →
A version of this article was published on PsychologyToday.com in the blog “Positively Media.” Dexter is a Showtime series about a serial killer with a code. He only kills the... read more →
Trends matter in audience profiling. Even a social or politically-based trend impacts messaging on a micro-level. Some trends are more directly applicable to audience profiling than others depending upon what... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.