Granfluencers are challenging social media norms and gaining millions of followers on TikTok by sharing joy, offering wisdom with a dash of humor, and being themselves. Key Points: There has... read more →
Online personas crafted by parents can hinder a child's identity development. Key Points Sharenting, even with the best intentions, can violate a child's privacy and disclose personal information. Social media... read more →
Ghosting has ripple effects for both the sides that can undermine self-esteem and reinforce unhealthy relationship behaviors. Key Takeaways Ghosting's rise coincides with the popularity of online dating and mobile... read more →
Takeaways: Young Influencers don't have any relevant experience understanding influence or managing fame Gen Z and Millennials relate more to Influencers than to traditional celebrities Parasocial attachment increases an Influencer's... read more →
Brands can learn from the way fans used social media to construct and spread archetypal narratives. Depp's fans embraced their campaigns, far outweighing Heard's supporters in emotion and persistence. The... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.