What does it mean when we have real time on-demand information? It means there is no longer an information shortage. We have more information that we know what to do... read more →
A story is the center of every successful social media marketing campaign. Effective campaigns are not about the tools. They are about substance. Stories provide an authentic human experience that... read more →
Transmedia storytelling is one of the most exciting developments to hit entertainment, branding, marketing, and advocacy in the last few years. Transmedia storytelling is a ‘story experience’ both for—and with—an... read more →
By Bonnie Buckner and Pamela Rutledge Previously published on Psychology Today’s “Positively Media.” In the last post... read more →
By Pamela Rutledge and Bonnie Buckner Previously published on Psychology Today's "Positively Media." In her recent post Museums 2.0: What Happens When Great Art Meets New Media?, Arianna Huffington, though... read more →