I had 47 emails in my inbox this morning, not counting what Gmail and Mac Mail managed to filter out into spam, listservs, Google Alerts and ads. That’s pretty typical... read more →
We should expect all candidates to be investing heavily in social media . Why? Because social media isn’t just the NEW way to campaign; it’s THE way to campaign these... read more →
Obama was the classic Underdog archetype. Social media wasn’t his communications vehicle, it was part of his story. People ask if Hillary Clinton will have a social media advantage because Obama... read more →
Q: Are dynamic storytelling and transmedia storytelling the same thing? A: Dynamic storytelling, used in the context of the Coca Cola initiative, is storytelling designed to adapt to social-connected multi-platform... read more →
The World Cup in Brazil was a great example of how something as simple as a selfite can bring so many people together. The fact that both Rihanna and German... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.