Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning... read more →
If we look back on the use of social media analytics in Obama’s elections, we might well ask, how is what the Trump campaign tried to do with the research firm Cambridge... read more →
Widespread and anxious reactions to statements like Trump’s fire and fury spread fast across the Twittersphere. We can’t blame Twitter alone for the far-reaching impact of this kind of news. ... read more →
It may be catchy, but wrong. Facebook is a tool, a platform. It’s irresponsible to call Stephens the Facebook killer. Yes, he live-streamed a murder on Facebook. It’s heinous, for sure, but... read more →
In spite of the proliferation of selfie-taking in all kinds of contexts, people remain wedded to the idea that they are inherently bad. Early experimentation and the overabundance of duckfaces... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.