Calling all mystery buffs: thanks to Transmedia producer Robert Pratten and colleagues, you can experience a transmedia Crime Mystery. Transmedia stories usually make us think of major franchise efforts, such as the Matrix, or Avatar. Transmedia storytelling is not about budget, however. It’s about the power of the story and the story experience. So check out Lowlifes (http://lowlifes.tv). Pratten recently launched this innovative application of transmedia storytelling that enables you to join in the fictional world of a San Francisco homicide detective named Larry Hayes from multiple perspectives.
This is “an expanding universe of digital mobile downloads, video episodes, blogs and interactive challenges that meld San Francisco’s past and present with a fictional narrative designed to blur the boundaries of what’s real and what’s not.” PR Web
I like this project because it is driving transmedia out to wider audience by making it accessible, easy to use, and engaging. They also capture the spirit of the new media environment (i.e. its about relationships not sales pitches) by employing what TechDirt coined as the CwF+RtB business model (Connect with Fans (CwF) and give them a Reason to Buy (RtB).
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.